Strategic Planning
So, what's the plan? Every accomplishment can trace its roots to a well thought out plan. Using both qualitative and quantitative research, our account teams generate comprehensive marketing programs, based on your individual goals. We'll help you maintain, or sometimes reignite the inherent power of your brands. Then, we'll help you harness every aspect of that power, with compelling communications programs that generate results. Back to top

Brand Building
Branding, schmanding....it's all about leads, isn't it? Of course. But when it comes to buying, people like to know who they are dealing with. Establishing a powerful brand has never been more important. MRW has architected the creation of numerous brands, from naming, corporate identity, positioning, and style. Our job is to be the creator and/or keeper of brands, making sure that all communications embody the essence or personality of the brand. Back to top

Corporate Identity
In this business, first impressions count. Building a distinct identity is the cornerstone of any branding campaign. No two snowflakes are alike. Nor are businesses. Our design team will help you find your unique identity and translate it in an unforgettable way to the business world via logos, stationery, signage, and the like. Back to top

Web Site Development
The web is the wave and we're right in the thick of it. We help our clients develop or revamp their sites to meet business goals. In house, we strategize, design, and develop graphics and navigation, then partner with a variety of outside sources for implementation, including our clients' own teams. From simple to sophisticated, we make the web work harder. Back to top

Advertising
Quick...name your favorite ad. Now think why. There's a formula for great advertising. Grab their attention and deliver a simple message. In between, there's a range of emotions that need to be tapped in order for prospects to push the "buy" button. MRW knows how to create ads (in every medium, by the way...ask us about "shoshkeles") that push all the right buttons. And we've got a stack of awards to prove it. Better yet, we've got an even bigger stack of satisfied clients to prove it.Back to top

Direct Marketing/
Lead Generation
This is where the rubber meets the road. The new New Economy demands quantifiable, measurable results. We utilize every medium possible — advertising, direct mail, opt-in e-mail, trade shows, interactive and others to generate highly qualified leads for your sales team, while building brand equity in your marketplace. Back to top

Collateral / Packaging Design
Here we go with the branding mantra again. We're firm believers in integrating your branding into every piece of communications you produce. So all of the brochures, sales sheets, case studies, packaging, trade show materials you do look like they came from the same company....with the same message. Simple, huh? You'd be surprised how many companies out there do not understand this...yet. Back to top

Market Research
OK, we admit it. We don't know it all. But, we do know how to tap into the research resources needed to learn it all. Who needs your product? What differentiates it from its competition? What are the buying habits of your target audience? Who, specifically, should we be talking to? How should your product/service be positioned? We'll find out, and use the answers as a base for developing marketing and advertising plans that produce results. Back to top

Media Planning / Placement
Like we almost have to say this...competition is fierce. The marketplace is cluttered with noise. MRW knows how to cut through the clutter with clear, concise messaging and a comprehensive, integrated media strategy. We have the experience to help you make the most informed, strategic, and cost-effective media decisions possible. Each plan involves the creation of an elaborate media RFP tailored to reach the primary influencers in your product's purchasing decision. Unlike other agencies, MRW account planners are present at each step of the media research process, and they take an active role in its selection. MRW, along with our media affiliates, has planned in excess of $750 million in global media. Back to top

Trade Show Support
Aaarrrghhh! Not another trade show! How will you get all of that together in record time? Yes, Virginia, we do believe in miracles. We've been around the world coordinating trade show support, from booths to buttons, helping our clients look their best and sell their best. Back to top

Corporate Video/CD-ROM
Since our Creative Director has an extensive background in TV, this is a natural for us. We conceive and write your material, then partner with the best production houses in the business to make it come alive on screen. Back to top

Global Marketing
Sometimes, it really is who you know. For more than a decade, MRW has partnered with a global network of advertising agencies, design studios, public relations agencies, and media buying firms in an effort to provide our clients with a best-of-breed global marketing capability. At times, we've coordinated client programs running in 100+ international publications, in 42 countries and 23 languages (whew!). And our clients had to remember only one phone number .....ours. As a mid-sized agency, we stand alone with this international capability, which has helped us grow our base of international clients. In the past year we've worked with companies based in Germany, Israel, the United Kingdom, Denmark, Canada, Korea, and Japan. Back to top