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| because they can deal directly with our principals on a daily basis. That's over 75+ years of marketing experience at their disposal. Plus, our principals have principles of their own...like treating client budgets as if they were our own; going the extra mile to meet a need; and, braking for animals. |
Tom Matzell
James Watts
Kristen Balunas |
Tom Matzell
As a founding partner, Tom oversees the agency's business
activities and is directly responsible for all creative work.
When he isn't busy planning the next expansion of his office
model railroad empire, Tom is cooking up ideas for MRW clients.
His career began in TV and quickly transitioned into advertising.
He has written and produced hundreds of commercials, ads,
direct marketing campaigns, collateral pieces, and too many
"big ideas" to count. And he's received numerous awards for
his work in both print and broadcast. Tom is married with
two children and too many pets.
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Jim Watts
As partner, Jim Watts is responsible
for all aspects of MRW's strategic planning, account management,
and global alliances. He brings a unique surgical talent to
MRW clients...the ability to cut through the BS and right
to heart of a marketing problem. After 20-plus years in advertising
and marketing, Jim has done it all: supervision of strategic
marketing, media, and research programs, as well as training
and development of account service personnel. Jim is married
with three children, and spends much of his time reliving
his youth through coaching.
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Kristen Balunas
As a
partner, Kris is responsible for all MRW art direction, design
and production. Every piece of work coming out of our group,
including Web and interactive projects, has Kris's personal
touch on it. She has nearly ten years of broad-based experience
in creative direction, design, illustration, and production
management working directly for client companies and with
advertising and graphic design agencies. A Bachelor of Fine
Arts graduate from Plymouth State College in New Hampshire,
Kris has created outstanding corporate communications for
such clients as Acadient, Gillette, Keurig Coffee Systems,
MeetingMaker, Skyva, Viisage, Vistagy, VX, and Yantra, to name but
a few. She is married with two children and, when not working,
she enjoys utilizing her creative energy in her kitchen and
garden.
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